EXPERIENCE VIDEO
HOMEPAGE
LOBBY
Hành trình tìm kiếm và nhận thức về vấn đề cyberbullying ở góc nhìn nạn nhân tại vũ trụ mạng xã hội mang tên “EXPLORE YOU”, gồm 2 không gian chính: Mạng xã hội tích cực và tiêu cực.
SPACE 01: POSITIVE SOCIAL NETWORK
This land helps participants see the happy and positive atmosphere of a peaceful among users of social networks when you post anything on it, users can interact, experience surfing through cheerful emoij images, or choose their emotions through emoij streets.
* ( each of their choices will be branded through data to receive items as well as create their shoes )
* ( each of their choices will be branded through data to receive items as well as create their shoes )
SPACE 02: NEGATIVE SOCIAL NETWORK
Besides, when there are negative words and conflicting opinions on social media, the emoij and space will be changed.
Participants must experience the unpleasant emotions, offensive words that victims are attacked online. From there, understand more about Cyberbullying and empathize with victims more deeply.
Participants must experience the unpleasant emotions, offensive words that victims are attacked online. From there, understand more about Cyberbullying and empathize with victims more deeply.
12 TYPES OF CYBERBULLYINGs :
1. Catfishing 2. Trickery 3. Exclusion 4. Trolling 5. F-rapping 6. Outing (Doxing)
7. Flaming 8. Masquerading 9. Online Impersonation 10. Revenge Pỏrn 11. Cyberstalikng 12. Dissing
This is where Converse suggests changing negative behavior into positive
by changing the wording on social networks from the perspective of genZ Vietnam approach:
Đáng ghét > đáng get, Toxic > Iconic, Ôdzề > Oh Yeah
Đồng tính > đồng tình
Mất dzạy > Made my day
....
Đồng tính > đồng tình
Mất dzạy > Made my day
....
* SURVEY QUESTIONS *
(Based on your personality)
Story-related survey questions are nested across universes for participants to interact with.
From there, Converse collects that data to create shoes related to their personality
(participants' approach to the problem will clearly reflect their personality).
This is a place where participants can interact, make friends and
especially display their shoes and messages here.
Converse Rocket
In this campaign, Converse By YOU designs specific patterns, colors, and patch logos with positive messages to help convey empathy and spread the good value of self-expression to victims of cyberbullying.
These items will be obtained after experiencing interactions and surveys in each land
(Each participant's interaction in the lands generates metrics about their personality. From there, Converse can combine these items to create shoes that relate to them.)
(Each participant's interaction in the lands generates metrics about their personality. From there, Converse can combine these items to create shoes that relate to them.)
POSTER
SOCIAL POST
